As I look through my various forum links and review some of my
company email, I keep coming across questions relating to
generating inbound links to increase web site ranking. No matter
who you are, if you have a web site online you are always
looking for ways to improve your link popularity. While most SEO
practitioners will tell you that getting other related,
non-competing, websites to link to you should be high on your
priority list if you want better PR from Google or better
rankings, most web site designers miss the most obvious way to
get these valuable one way inbound links. There is a way to do
that plus generate additional content for your web site at the
same time. You can get those quality inbound links while
expanding your content which will bring the search engine
spiders to your web site more often. By following my
suggestions, you will be able to kill two birds with one stone,
and make your visitors happy while increasing your rankings and
making the spiders happy all at once.
Everyone is an expert at something.
It’s true, everyone has many years of experience at something.
Maybe you have been in a job for the past 20 years and know just
about every aspect of it, or maybe you’ve been making paper
airplanes as a hobby for just as much time. Either way, you have
20 years of knowledge about something that others could be
looking for information to read on those topics. Maybe you have
already built a web site taking advantage of that knowledge and
are looking to use it as a means to make a living, or maybe it’s
about a hobby and you want to make a living with that. Either
way, each of us has valuable knowledge that other people might
want. Why not take some time, sit down and think about your
business experience or hobby, and then write some “How Toâ€
articles about it? If you have a web site that already uses that
hobby, or work experience, then it is a good way to add content
to your web site, and it’s also a good way to help you get those
inbound links you need to increase your rankings.
Using the Knowledge to Gain Link Popularity through Article
Writing.
Let’s say you have 20 years of experience with a company where
the only thing you did was to conduct interviews to hire new
employees. Let’s further say you were so good at this that it
was the only thing your company wanted you to do. Because your
results were so good, it’s the only thing you did do. Maybe your
prospects always worked out and were some of the hardest and
most competent workers your company ever hired. You could write
some articles on how to interview job candidates to get the best
employees, or maybe write articles telling job seekers what
companies are looking for in their potential employees. If you
have a web site for job seekers, or a web site for learning how
to interview employees, you could then use the articles for
additional web site content. It’s already a known and proven
fact that the search engine spiders can be conditioned to visit
your site more often through your patterns of adding content.
The more often a site updates, the more often the spiders come
to visit. The more often they visit, the better chances that
your web site will begin to jump in rankings because it is
viewed as a fresh content site that updates frequently and would
be more valuable to visitors.
Some might think there are just some topics so vague or
uninteresting that it wouldn’t be worth writing anything in that
topic area, but the professionals know there are readers for
almost any topic area, and no one topic is to be avoided because
of poor readership. It all comes down to your writing style,
ease of reading, and your credibility. If you can write gripping
content that pulls your readers in and informs them, then it
doesn’t matter what you write about. In the end, the reader will
be looking for you and not your article. This is not something
that happens over night. It takes a lot of writing and a lot of
time to hone your skills to that point. It takes writing daily
and forcing oneself to try different topics. It’s good to start
out with what you like, but to become a professional and have
flexibility, you have to write about other things too. Not only
will this experience help you become a more professional writer,
it will also help to develop your communication skills in the
written format. As you continue to use better forms of writing
and grammar, you will begin to write content pages for your site
that rank better with the search engines. It’s a win-win
situation all the way around.
Articles to Increase One-way Inbound Links and Web Site
Ranking.
Speaking of those rankings, that reminds me of those one-way
links I spoke about earlier. After you write your article, you
can submit it to other places online which will post it to their
web site, offer it to other web sites as free content, or both.
Most of these places will allow you to submit your own
information for an “Author’s Box†or “Author’s Bio†area which
they publish at the bottom of each article. These are things
like information about you, your web site, and LINKS you can add
back to your site. There you go, instant high quality in-bound
links without the need to add the other web site’s link to
yours, no begging, no paying extortion amounts of fees for an
ad, just good old fashioned content to promote your own
abilities and web site. It’s the easiest way to get a one-way
in-bound link to your site IF you can develop your writing
skills and your content viewed as valuable to another web site.
If you write garbage, your information isn’t credible and is
full of factual holes, or your writing puts people to sleep,
then chances are that your articles aren’t going to do anything
more than waste your time. That’s why it’s critically important
to get into the habit of writing often and learning the flow of
your chosen language.
You see, the more you write, the more you train your ear to
listen to the written words, and the more you learn what
“sounds†right and what doesn’t quite seem to make sense. As I
write an article, I am talking within my mind while I write.
Yes, maybe I am a bit strange, but it works for me. I add my
intonations and elevate my voice for emphasis, and I try to find
ways to convey that in my writing. I’m no “expertâ€, but this is
what works for me, and I have a decent amount of articles
published, which means I must be doing something right.
WebProWorld and WebProNews seem to like me, or at least my
writing style or the topics I cover. Maybe it’s just my
sincerity LOL. Hey, I do my best. I try to offer the facts and
ensure that I do my research before I write any article outside
my field of knowledge. Character helps to build a writer, and a
healthy dose of commitment to the reader doesn’t hurt either,
but you have to find ways to build credibility and trust.
Without those two things, nobody is going to read what you
write, and if they do, they aren’t going to be likely to click
on links back to your site. You have to get their attention and
compel them to want more of your writing. That’s what will make
your one-way inbound links even more valuable.
The Most MISSED Secret to Link Popularity through Writing
Articles.
OK, so now you have the knowledge to write articles and submit
them as a means to gain valuable one-way links to your web site,
what are you going to do with it? Are you going to sabotage your
own web site by failing to pay attention to the link you
formulate in the articles submitted? The more articles I read, I
tend to find a common error repeated by authors all over the
internet. Now granted, these are writers, not SEO specialists,
but this is just an example where it pays to round out your
knowledge in many areas of web site promotion, ranking, and
design. The BIGGEST mistake I see authors make when attempting
to gain inbound links is the keywords they FAIL to use within
those links. You see, so many writers worry about branding their
name. That works just fine for writers building portfolios for
selling their copy writing abilities where name recognition
becomes the search term a searcher looks for, but if you aren’t
a writer and are just using your knowledge to gain inbound
links, then you need to use your keywords in those links back to
your web site. It’s so simple that most times it’s overlooked.
Many will also use a company name as the link back to their web
site. Many of my articles have ended up that way because I
overlooked the obvious too. Nevertheless, by following this
method, it is a sure way to increase your company name, or your
name, but does NOTHING to increase the link popularity for the
keywords applying to your site.
Take for instance Sanders Consultation Group Plus. That’s my
company’s name. We provide web site design services, image and
graphical art services, business consultation services, SEO
services, and just about anything else to get your web site
promoted, up, and running. I tend to take a page-by-page view of
our site and link popularity. What I mean by that is I take
various areas, choose specific keywords, and search terms I want
our site to gain in rank popularity. I have recently done some
page optimizing for our web site design area; incidentally, web
site design has been the most searched term for web site design
services. It corresponds to one of the services we offer, and
it’s the most popular search-term people use when searching for
that type of service. Let’s say I write an article talking about
web site design. The next article I write on web site design
will include the company name, Sanders Consultation Group Plus,
but it will also include the term “web site design†linked to
the page we have recently optimized for our web site design
services. As I already said earlier, this is such a simple
concept that most people often overlook, and it can be a
detriment to your link popularity goals. And as we optimize each
area of our site, I will continue to write articles based on the
area keywords and phrases, and will then place links in my
Author’s Box to link back to those optimized pages.
It’s a reported fact that one-way in-bound links are worth more
than reciprocal links. However, for many web site designers and
webmasters, the ways to gain them has been somewhat elusive.
Many fear that imparting their knowledge will give competitors
an edge over the writer’s own business. What most fails to
consider is the number of people that start out as the “do it
yourselfer†and then realize there is more work than they
intended to do. When they find your articles, you become a
source for them to get their work done without their need to
invest large amounts of time on the project. This is where the
benefits of article writing will pay off, especially if you gain
credibility and trust through your readers. Even if a competitor
does notice one of your articles, sometimes they can be so
impressed and overwhelmed that they’ll write things about you,
include links to you, and you still come out on top. I’ve seen
it happen before. Someone reads something so profound that it
changes his or her life. They tend to tell others about the
change and how the change occurred.
Articles are a valuable way to get recognition, gain reputation
and credibility while increasing your link popularity. Done
wrongly, and it will do nothing but increase your reputation and
credibility. Done correctly, and it can raise your ranking
popularity and bring you added customers on top of the other
benefits. Take the time to learn how to write effectively. Write
daily and learn the flow of your chosen language. Write
truthfully and credibly. Make sure to give provable facts while
keeping the hype to a minimum. Use keywords in your Author Boxes
and find highly trafficked sites to submit to. Learn to write in
such a way that engages your readers’ minds and makes them want
to read more of your writing. If you can do all this, not only
will you become a trusted expert, but you will also gain
increased traffic to your web site and leverage your web site
income goals through increased link popularity and higher search
engine rankings. At the least, it will give you plenty of
content to update your web site and increase search engine
spidering.
Category : Consumer Electronics
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