Author : Julia O'Connor
Think all your marketing efforts occur before the trade
show? Wrong!During the show is a great time to extend your reach. The
trick is to give visitors something at the show that is an
experience, or an item that goes back to the office with them.1. SPECIAL BUSINESS CARDS
Print up a special business card for major shows. Add the
show name, logo and dates along with your regular
information. Why? People may not remember you, but they
will remember they were at the show.2. PEOPLE ARE TACTILE
They like to touch things, play with them, see how they work.
Scale models, working models, oversized or miniatures,
samples - are all wonderful items to have in the booth.
People remember fun and unusual stuff. A give-away tied to
those items is nice but not necessary.3. WHAT WILL YOU DO FOR ME?
People come to shows not to see what you have done, but
what you can do for them in the next year or month or week.
Know where your company fits into your industry's trends
and be able to use that as a talking point.4. REPEAT. REPEAT. REPEAT
Use the name of your company several times in the
conversation. Why? There is noise and visual pollution plus
just lots of stuff to overwhelm visitors. Even though they are
in your exhibit with your company name everywhere, your
name badge is on your shirt and you are yakking away
about your business, chances are - they will not remember
your company name.5. AVOID HERDS
Avoid the herd mentality. Sure, you want to be with
associates and buddies, but you are there for your
company. Is it true - The more people your company
touches, the better the chances for you to sell during a trade
show? Probably not at the show. Chances are you are better
off laying the groundwork for a sale to occur after the show.Trade shows require marketing common sense that goes a
long way to sales after the show.=========================Julia O'Connor - Speaker, Author, Consultant - writes
about practical aspects of trade shows. As president of
Trade Show Training, inc,, now celebrating its 10th
year, she works with companies in a variety of
industries to improve their bottom line and marketing
opportunities at trade shows.Julia is an expert in the psychology of the trade show
environment and uses this expertise in sales training
and management seminars. Contact her at
804-355-7800 or check the site
http://www.TradeShowTraining.com.
Keyword : marketing, tradeshow, trade show, exposition, behavior, exhibitor
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